Effective Date: September 2025

Welcome to Playa Market (“Playa Market,” “we,” “our,” or “us”).

This Privacy Policy explains how Playa Market collects, uses, and shares your personal information when you browse, shop, sell, or otherwise interact with our website, mobile features, social channels, and vendor platform (collectively, the “Services”).

“Personal Information” means information that identifies, relates to, or could reasonably be linked—directly or indirectly—to you. This includes information we collect when you create an account, make a purchase, apply as a vendor, or communicate with us.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described below.

1. Information We Collect

We collect Personal Information in three main ways:
(a) information you provide directly,
(b) information collected automatically, and
(c) information we receive from third parties.

A. Information You Provide

When you interact with Playa Market, we collect:

  • Contact Information – Name, email address, and phone number.
  • Account Information – Username, password, and preferences when you create an account.
  • Order Information – Products purchased, shipping or pickup details, and any delivery notes.
  • Payment Information – Billing address and payment method (processed securely by our third-party payment processors).
  • Vendor Information – For approved vendors, business name, contact info, EIN/tax details, and related content for your storefront or editorial features.
  • Communications – Messages sent to customer service, vendors, or event representatives.
  • Public Content – Reviews, testimonials, or other content you post publicly through Playa Market.
  • Optional Information – Survey responses, promotions, giveaways, or referral program details.

B. Information Collected Automatically

When you use the Services, we automatically collect:

  • Usage Data – Pages visited, searches made, items added to cart, clicks, and interactions with site features.
  • Device Data – IP address, browser type, device identifiers, and operating system.
  • Location Data – If enabled, we may collect approximate or precise location data to improve local pickup or product recommendations.
  • Cookies & Tracking Tools – We and our partners use cookies, pixels, and similar technologies for analytics, personalization, and marketing.

You can adjust cookie or location preferences in your browser or device settings.

C. Information from Third Parties

We may receive information from:

  • Linked accounts (e.g., when you sign up using Google or Facebook).
  • Vendors or event partners who participate in our Marketplace or festivals.
  • Service providers such as payment processors, analytics tools, and marketing platforms.
  • Public databases or legal authorities when necessary for compliance or fraud prevention.

2. How We Use Your Information

We use your Personal Information to:

  • Operate the Services. Manage accounts, enable purchases, process orders, and provide customer support.
  • Facilitate Vendor Sales. Support vendor onboarding, storefront management, and vendor payouts.
  • Communicate With You. Send confirmations, updates, and important notices related to your orders or account.
  • Promote and Market. Share newsletters, promotional offers, and local event information (you can opt out anytime).
  • Personalize Your Experience. Recommend products and vendors based on your activity and preferences.
  • Improve and Secure the Platform. Analyze trends, fix issues, and detect or prevent fraud.
  • Comply with Legal Obligations. Fulfill tax, reporting, and record-keeping requirements.
  • With Your Consent. For any other purpose that you approve or direct us to do.

3. Information Sharing

We may share your Personal Information with:

  • Vendors. When you make a purchase, we share necessary order details with the vendor fulfilling your order.
  • Service Providers. Payment processors, logistics and shipping partners, email and marketing platforms, analytics providers, and cloud hosting companies who help us operate the Services.
  • Marketing Partners. To deliver relevant promotions and advertisements about Playa Market or participating vendors.
  • Affiliates and Collaborators. Our parent companies, Kahlo Creative LLC, Playalarga LLC, and trusted partners involved in our events and campaigns.
  • Legal Authorities. When required by law or to protect the rights and safety of Playa Market, our vendors, or users.
  • Business Transfers. If we undergo a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

We do not sell your Personal Information. We may, however, “share” limited data with advertising and analytics partners as defined under applicable California law.

4. Payment Information

Payments are processed through secure third-party providers (such as Stripe).
We do not store your full payment card number. We may receive limited details (like the last four digits) for transaction verification.

When redirected to a payment partner’s site, their privacy policy will govern your data.

5. Your Choices and Rights

Depending on your location, you may have the right to:

  • Access, update, or correct your personal information.
  • Request deletion of your account or data.
  • Opt out of promotional emails or texts.
  • Limit data sharing for marketing or analytics.

You can manage your preferences in your Account Settings or email us at [email protected]